This was not my first concept. Actually, I was blank on this. A lot of obvious ideas popped up and they all, in a word, sucked. So I asked my wife to help and we brainstormed through some captains. The first sketch of that session is here.
She thought that sketch might be a bit to risque for IFriday. Soooo–I suppose since we were sitting in a Starbucks I thought about a logo for a fictious coffee shop named Captain’s Coffee and this weeks entry was born.
This piece was done in Abobe Illustrator CS.
As always, your comments are encouraged and welcome.
Tony Sarrecchia: Storyteller 
wonderful idea! hope captain's coffee serves iced cappuccino with hazelnut and whipped cream.. 8)
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Great idea, and a great looking logo! I'll take a strong black coffee, make it a tall one.
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cool idea for the coffee but I prefer the naughty one, haha!
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Great logo, the other idea sounds exiting 😉
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Appropriate colors, and I love the logo on the cup.
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cool design!
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Cool logo idea.Chuckled at your original idea, though.
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